A Can of Soup
I always loved Campbell’s Tomato Soup. When I was a child, my mother used to serve it to me mixed with milk and with a boiled potato in it. It was my favorite soup dish and I never got tired of eating it. Today I have sentimental attachment to it, although I now prefer Heinz Tomato Soup since it’s less sweet.
I liked the design of the can and the Campbell’s soup advertisements and I still do. However, in spite of my memory of Campbell’s, I doubt that the depiction of the can is a work of art. And the fact that the copy of the ad, like the can, came from a “factory” adds to my suspicion.
When the Campbell’s can was depicted naturalistically and declared to be a work of art, two things happened. The board of directors of the Heinz Food and Produce Company gnashed their teeth in unison and the doors of the art world were flung open to artists free of art.
Posted: August 15th, 2007 under Polemics, Text, Stories.
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